In the April 2006 Newsletter
Back to the Core / Working Smarter / Q&A with Readers
My radio broadcast with host Patricia Raskin was moved from April 17th to July 24th. It was my scheduling error, and I apologize for any inconvenience this may have caused. The Events section has more information.
There's now a new Q&A section with readers' questions. Check it out below and participate.
Back to the Core: Your Business Performance
In order to help YOU, this newsletter is focusing on a different aspect of your business in each month in 2006. It will offer key Success Strategies and a Case Study demonstrating how to put those strategies to work in your organization. The 2006 theme is: Your Business Performance as the Pursuit of Passionate Purpose.
I wish I had a dollar for each time I have thought, "Work smarter, not harder." Yet this is easier said than done. Old habits are hard to break. You and I know that in the end it is not how many hours you put in, but the results that count. This message for myself finally came through to me when my 9-year-old daughter Annie said, "Mom, stop what you're doing and go read a good book. Take a break!" I thought to myself, "What am I teaching her? What am I teaching the people in my organization through my actions?"
ASSESS. Ask yourself, "How productive am I? How productive are my people? Am I spending time doing the important things? How can I work smarter to get what I really want in work and life?"
WHEN YOU FIND YOUR PASSION and align it with a worthwhile purpose, you are more productive. When your organization does the same, everyone gains. First, establish your plan with clear priorities. Next, focus. There are many things you must say NO to in order to say YES to a worthwhile goal. Here are some suggestions for working smarter with more focus.
Practical Performance Pointers
Contact us today and let us help you and your organization produce results more productively guaranteed!
Q&A with Readers
QUESTION: Loved your March newsletter. I am having trouble with Scott McKain's comment that "only 6% of customers who are satisfied or very satisfied actually return!" Is it possible that he could be incorrect? Think of Bed Bath & Beyond, Wal-Mart, Starbucks, Home Depot, Lowe's, Lord & Taylor, Neiman Marcus, Barnes & Noble, Amazon.com, etc. The list seems endless. You passed on the 6% as if it were a proven fact. I would challenge that.
ANSWER FROM THERESA: I'm glad that McKain's comment made you pause. We all need to question and take action so that more of our customers do return and his statistic is not reality. Whether it's 6% or 10% or even 50%, there's room for increasing your revenues by getting your existing customers to buy more from you. What can you do to turn your customers into loyal, passionate champions by building meaningful relationships?
YOUR RESPONSE REQUESTED: I would love to hear from others on this topic. Please send a short email to me (firstname.lastname@example.org) answering these questions: What percentage of your customers who are satisfied or very satisfied actually return to do more business with you? What do you do to keep this percentage as high as possible? I will share the findings in my next newsletter.
For those of you who like the blog approach, you can now receive my newsletter as an RSS feed. Simply add this URL as content in your blog application or RSS feed reader: www.tmsworld.com/blog/newsletter.xml. To learn about using blog programs, open the URL in a browser.
The advantage of an RSS feed is that you can have this newsletter delivered automatically to programs like My Yahoo! and displayed as new content when you open the program.
Selected Upcoming Public Events
Wednesday, May 17, 2006. Opening Reception of "Celebrate Organization Development" Conference featuring Edith and Charles Seashore on "Intentional Use of Self in Consulting, Leading, and Coaching." 5:30 - 8:30 PM MDT. Includes networking, exhibits, hors d'oeuvres, fun, and more. The business community is invited. $25 in advance, $30 at the door. More information and registration at www.ACIcolorado.org.
Thursday, May 18 - Friday, May 19, 2006. "Celebrate Organization Development" Conference continues from 8:30 AM - 4:30 PM MDT each day. This event is nearly sold out. More information at www.ACIcolorado.org.
Thursday, May 25, 2006. Dr. Theresa Szczurek and Dr. Ida Halasz present "Using Marketing Research to Grow Your Business." Lunch with the Boulder Marketing Group. Guests are welcome. Contact email@example.com for more details.
Monday, July 24, 2006. Radio broadcast with host Patricia Raskin on "Nine Traits of Passionate Pursuers." 2:00 PM EDT. Rebroadcast at 11:00 PM PDT and on Saturday July 30th at 3:00 PM EDT. Tune in to www.voice.voiceAmerica.com.
There is an easy way to produce extraordinary results. Focus on your top priority goals and say NO to some of the rest. Let Technology and Management Solutions help you and your organization reach new heights by working smarter. Make another great business decision. Contact us today!
Performance in 2006,
Theresa M. Szczurek, Ph.D.
CEO, Entrepreneur, Consultant, Speaker, and Author
P.S. Pass it on. Feel free to share this newsletter with your colleagues.