Technology and Management Solutions Pursuit of Passionate Purpose
    April 2009
In the April 2009 Newsletter
  News / Recession-Proof Your Business / A Secret Weapon / Events

News You Can Use

Check out my latest blog posts to learn about:
Practical Business Actions to Survive and Thrive in Tough Times. Also attend my live presentations on this topic. Learn more under Events below.
Creating a World Wide Rave. How the Harry Potter Universal Park was launched using social media tools.

You can subscribe to my blog's feed to receive new postings automatically when they're released.

Recession-Proof Your Business

How is your company doing in these uncertain times? When I talk with many business leaders, I hear about revenues that are down, sales closing cycles that are longer, and prospects who are unwilling to make decisions. Why? Because people and the organizations they make up are fearful. They're expecting to lose in this recession.

What can you do about it? As outlined in the last few months of my e-newsletters, successful people and organizations don't despair, they Believe and Act. But what actions should you take? For starters, come to my free May 8th seminar on "Practical Business Actions to Survive and Thrive in Tough Times." Learn more under Events below. In the meantime, here's a snapshot of what you must do.

Victor Cheng, author of The Recession Proof Business spoke recently at the Fortune Small Business Sales and Marketing Summit. His perspectives support all of my research findings. Consistent with my 'Believe' message, Cheng recommends adopting a 'play to win' mindset or as he says, "Get your head screwed on straight and play to win. Fortunes will be made in this economy. History has shown, future Fortune 500 companies get started in times of extreme economic change. There are opportunities if you're looking for them."

As Shark Boy and Lava Girl, circa 2004, said. "Dream a better dream, and do the work to make it come true." Do not hunker down and attempt to ride it out. There's money out there. Go and find it. Determine where the money is, find the problems, and solve them. The money will follow your solutions.

What is Your Secret Weapon?

These times stimulate fear. What happens when we are fearful, afraid, scared, and overwhelmed? Your intuition — your heart — closes down. Yet that sixth sense is likely to be one of the most important tools to help you steer a course to success in challenging times.

As I discuss in my book, Pursuit of Passionate Purpose, the most successful people and organizations follow a four-step process and utilize six success strategies. The 'Connections Strategy' starts with listening to yourself. Many of us recognize this as intuition, instinct, or sixth sense. This perception capability is defined as direct knowing independent of rational thought and inference. Don't neglect to exercise this secret weapon!

Tap your intuition. Respect and honor this source of wisdom and guidance. Take actions to make it more available to you. How do you tap into your intuition? Try breathing, meditation, exercise, journaling, and other suggestions in Chapter 3 of Pursuit of Passionate Purpose.
Unpack fear. Fear is often irrational. Be aware of the negative impact of fear. Learn more at my blog.
Take Action. Be proactive. Develop a good plan, and act on it. Now is the best time to define your core and craft your strategic plan. Make sure it includes a sales assessment and plan. Then execute it. Don't wait.

Upcoming Public Events

Thursday, May 7, 2009. Are you a consultant or thinking of launching a practice? Join Theresa and members of the Institute of Management Consultants to get acquainted. 5:30 PM - 7:00 PM MDT at two locations: The Barking Goat Tavern, 363 Village Square Lane, Castle Rock, CO (303.663.6644) and Village Tavern - the Nook, 100 W. Flatiron Crossing Dr, Broomfield, CO (720.887.6900). Price is $20 at the door. To register, contact Richard C. Ten Eyck (, 303.795.6129). For more information, contact Jerry Comer (, 303.786.7986). Come learn more about what it means to be a part of this great organization!

Friday, May 8, 2009. Theresa presents "Practical Business Actions to Survive and Thrive in Tough Times." Sponsored by the Sustainable Business Group. Registration and coffee begin at 8:30 AM MDT. Seminar from 9:00 AM - 11:00 AM at The World Trade Center, 1625 Broadway, Suite 820, Denver. Free. Please RSVP by May 5th to Kathleen Flynn (, 303.592.4062).

Thursday, May 14, 2009. Join Theresa as she presents "Practical Business Actions to Survive and Thrive in Tough Times" at the luncheon meeting of the Boulder Area Rental Housing Association. 11:45 AM - 1:45 PM MDT in Boulder, CO. Contact for more information and to register.

Tuesday, June 2, 2009. Theresa presents "Practical Business Actions to Survive and Thrive in Tough Times" for the Colorado Photonics Industry Association. 8:00 AM - 9:30 AM MDT at the Boulder Chamber of Commerce, 2440 Pearl Street, Boulder, CO 80302. Contact Barb Ihde, Executive Director ( for more information.

Thursday, June 4, 2009. Longmont Community Foundation presents the "Leadership, Management and Innovation" Business Forum and networking breakfast. 7:30 AM - 10:00 AM MDT at Xilinx, 3100 Logic Drive, Longmont, CO. Join this lively discussion and interactive forum with Theresa; Reggie Rivers, CBS4 Sports Anchor and former Bronco; Gerry Agnes, President and CEO of Elevations Credit Union; Dan Gibbons, Senior Director and Site General Manager of Xilinx; and Margaret "Meg" Hansson, enthusiastic entrepreneur and co-founder of ERTH Technologies. Register at or call 303.678.6555.

Believe and Act!

Theresa M. Szczurek, Ph.D.
CEO, Entrepreneur, Consultant & Business Coach, Speaker & Author
Technology and Management Solutions, LLC

Pass it on. Feel free to share this newsletter with your colleagues.
Theresa M. Szczurek, Ph.D.

Technology and Management Solutions

303.443.8674 Phone
413.473.2780 Fax
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