Technology and Management Solutions Pursuit of Passionate Purpose
    September 2012
In the September 2012 Newsletter
  Solving Pain Leads to Gain / Events / Blog

Have you missed this newsletter? I took the summer off to focus on building my new company, Radish Systems. Here is some of what I learned about turning innovation into income.

Solving Pain to Find Gain

Companies strive to innovate. However, innovation alone is not enough for a company to succeed. The key is to ensure that a new product or service solves a real problem or satisfies a need.

"If you create a new product that addresses a company's or consumer's number one or two 'pain point' or problem, your company will see success," said Matt Larson, CEO of Confio Corporation during a CEO Roundtable Discussion sponsored by the Boulder County Business Report. "If you look at a thousand companies that are addressing 'pain' instead of 'nice-to-have,' the odds of them being successful are higher."

Radish Systems Case Study: Visual IVR Eases the Pain

THE SITUATION. It's well known that Interactive Voice Response (IVR) systems are a serious pain for callers, especially mobile callers who want ever-faster, ever-easier transactions. IVRs in mobility are a disaster for the customer experience for any number of interface and device issues, resulting in ever-higher abandonment rates. Worse yet, complex IVRs with long phone trees don't efficiently deliver information or easily allow transfer to live agents.

THE SOLUTION. To solve this problem, Radish Systems just introduced its Visual IVR solution. Here's what others are saying:

"Radish Systems recently released the ChoiceView REST API for Visual IVR. This release is significant as it is the only solution that has the ability to currently turn outdated Interactive Voice Response (IVR) systems into next generation Visual IVRs that can operate with any network, phone, and just about all mobile devices."
    Carolyn J. Dawson, August 14, 2012,

With a True Visual IVR customers instantly see menus while hearing information, tap choices on their smart device, rapidly move through screens in much less time than it takes to speak the options, and receive visual and voice responses. Visual IVRs powered by ChoiceView cut call time and costs by more than half in most situations, increase understanding by 50% or more, and improve mobile user satisfaction and engagement.

  1. See a ChoiceView Visual IVR in action at the video link at
  2. Get the free white paper presentation, Why Visual Interactive Voice Response (IVR) for Mobile?
  3. Start using the ChoiceView Rest API to enhance your IVR and the ChoiceView SDK to enable your mobile apps.
  4. Ease the pain. Nominate companies you'd like to see using a ChoiceView Visual IVR.
  5. Try ChoiceView NOW. Download the free mobile app from the Apple App Store or Android Market and try the demo.

Practical Pointers for Creating Income from Innovation
FIND THE PAIN. Look for pain points or unmet needs in the marketplace.
INNOVATE AND DETERMINE A SOLUTION. Do you have a potential solution to the problem? Define it.
TEST THE MARKETPLACE. Talk to prospective customers, confirm the problem, and test the solution. Is your solution a must-have? Learn as much as you can on how to make your solution a necessity
ITERATE. Take what you learned from the marketplace and improve your solution. Then test some more until a prospect says, "We need what you are offering right now and we'll pay you for it."
LEARN FROM THE PROS. Successful entrepreneur Steven Blank offers the free online Lean LaunchPad course. "What we now know is that startups search for business models while existing companies execute them. A startup is a temporary organization designed to search for a scalable and repeatable business model. This Lean LaunchPad class will teach you how to efficiently search for such a business model."

Upcoming Public Events

Sunday, September 30, 2012. Final day to Nominate a Young Career Woman (under the age of 35) for the Boulder Business and Professional Women's Young Careerist award.

Wednesday, October 3, 2012. Attend the Boulder County Business Report IQ Awards and learn about the hottest innovations. See the finalists and participate as a crowd in selecting the Innovation of the Year. Radish Systems' ChoiceView won last year!

Wednesday-Friday, October 3-5, 2012. Learn how "Voice with Visuals" can solve your business communications challenges at ITEXPO at the Austin Convention Center, Austin, TX. Theresa speaks at three sessions on Thursday, October 4th at 9:00 AM, 1:00 PM and 2:00 PM CDT on Radish's technology and business approach. See ChoiceView in Booth #901. Contact to schedule a meeting.

More October Events are posted at Pursuit of Passionate Purpose.

Practical Information for You

RADISH. Interested in more of the Radish story? Follow Radish @RadishSystems or @ChoiceView on Twitter. And subscribe to Radish's RSS feed.

BLOG. Check out my latest Radish Sprouts blog postings about business, career, and life performance. There you'll learn about Five Tips to Get the Help You Need.

More Money, Less Work, More Fun!

Theresa M. Szczurek, Ph.D., CMC®
Radish CEO, Entrepreneur, and Speaker

Pass it on. Feel free to share this newsletter with your colleagues.
Theresa M. Szczurek, Ph.D.

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