In the November 2008 Newsletter
News / Turn Worst into Best / Be Thankful / Give the Gift / Events
PPP and Social Media
Be part of the online "Pursuit of Passionate Purpose" community and participate in valuable discussions on how to keep your passion burning, align it with a meaningful purpose, and successfully pursue it.
Join the LinkedIn or Facebook discussions or both!
Theresa is now a monthly columnist on business performance for ColoradoBiz Magazine online. See the latest columns at TMSworld News.
Turn Worst Times to Best Part II
Here's another proven strategy for growing your business during a recession.
INVEST IN MARKETING AND ADVERTISING. As Paul Van Erem writes in his "Business Growth During Recession" article, "McGraw-Hill Research analyzed 600 companies from 1980-1985. The results showed that business-to-business firms that maintained or increased their advertising expenditures during the 1981-1982 recession averaged significantly higher sales growth both during the recession and for the following three years compared to those that eliminated or decreased advertising. In addition, a series of six studies conducted by the research firm Meldrum & Fewsmith showed conclusively that advertising aggressively during recessions not only increases sales but increased profits."
START BY CONDUCTING MARKET RESEARCH and developing a marketing plan to guide your efforts. Then implement guerrilla marketing, that is to say, free or low-budget marketing strategies and tactics. Consider Boundless Corporation. TMS helped guide their strategic business planning, market analysis, and marketing for the launch of their state-of-the-art line of lithium-ion battery management systems. As a result of this action, is it any surprise that growth followed?
What's your marketing plan? Proactive companies thrive in a recession! They research, plan, and then take marketing action.
My mother's favorite saying in the last decade of her life was, "Life is short. Death is sure." Yet too many of us take life for granted including me. I write this on the airplane as I return from the funeral of my 47-year-old friend, Jonathan. After a courageous battle with brain cancer, Jon's life was cut short, leaving family and friends in shock and pain. It could have been me, you, your co-worker, or your loved one. All we each have is today are you living today the life you want? If not, take a small step to change it. If yes, appreciate it.
Now is the perfect time to "Access Progress" and be grateful. What are you thankful for? Forget all the things you can gripe about. Take stock of all that makes your life and your work rich and fulfilling. Focus on the thousand things that went right today.
Give the Gift of Passionate Purpose
Do you have clients, co-workers, friends, or family who can use more passion, more purpose, and more success in life and in work? Give a book, CD, DVD, or "Success Pack" to help them pursue their dreams. Go to our Online Store and invest in purposeful gifts.
On the corporate level, do you have a plan to take your organization "To The Top" in 2009? Kick off the new year with a plan, and then get the help you need to execute it and keep it on track. Contact us to explore these options!
Upcoming Public Events
Sunday, November 23 - Wednesday, November 26, 2008. Theresa is in the Dayton / Cincinnati area with various business meetings. Contact her at tms@TMSworld.com or 303.817.3307 to get in touch and schedule a meeting.
Thursday, November 27 - Sunday, November 30, 2008. Theresa is in the Chicago area with various business meetings. Contact Theresa as above.
Wednesday, December 3 - Thursday, December 4, 2008. Theresa presents at the Denver Venture School and at the University of Colorado Leeds School of Business on "Pursuit of Passionate Purpose."
December 2008. Theresa continues three weekly sessions of the GROUP Learning and Coaching Program. To learn more and see how to join, go to TMSworld Coaching. The best performers have a coach. You deserve one too!
Focus, Finish, and Fly to Live, Love, Laugh
Theresa M. Szczurek, Ph.D.
Pass it on. Feel free to share this newsletter with your colleagues.
CEO, Entrepreneur, Consultant & Business Coach, Speaker & Author
Technology and Management Solutions, LLC